Business & Product — Growth & Product Strategist
Samuel Adedeji
Product leader with 10+ years connecting what the technology can do to what the business needs.
- Role
- Chief Business Developer / Product Manager
- Experience
- 10+ years
- Projects led
- 15+
- Based in
- Akure, Nigeria
Background
- education
- MBA Business Administration, Lagos Business School
- experience
- 10+ years
- location
- Akure, Nigeria
- team size
- 12
Samuel Adedeji brings business judgement and technical understanding together. Over ten years in product management and business development he has launched and scaled products across fintech, e-commerce and enterprise software. He is good at spotting where a market opening actually exists, building the partnerships to reach it, and keeping cross-functional teams pointed at the same outcome.
- Products Launched
- 25+
- Years experience
- 10+
- Projects led
- 15+
Expertise
- Product Strategy
- Business Development
- Market Analysis
- User Research
- Agile/Scrum
- Growth
- Partnership Development
- Data-Driven Decision Making
Notable projects
E-Commerce Platform Optimisation
Redesigned the user experience, lifting conversion by 250%
- Analytics
- A/B Testing
- React
- Node.js
2M+ active monthly users
Fintech Mobile App
Product managed a complete rebuild of a mobile banking application
- React Native
- Product Analytics
- UX Research
500K+ downloads in the first year
Record
Achievements
- Launched 15+ products with 90% market retention
- Increased customer acquisition by 300% across multiple products
- Built strategic partnerships worth $50M+ in annual revenue
- Certified Scrum Product Owner and Business Analyst
- Led product teams of 20+ designers and developers
- Featured speaker at ProductCon Africa 2023
Certifications
- Certified Scrum Product Owner (CSPO)
- Google Analytics Certified
- Product Management Certificate – Stanford
Interests
Product Innovation · Market Research · User Psychology · Business Strategy
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